Past. Present. Future. Know your customers
next move

We're driven by a relentless commitment to transform the financial industry through innovative technology and data-driven insights.

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World class fintech
data experts

A team of quirky fintech wizards with
comprehensive experience in the financial sector
🌰
Jakob Vang Glud
Co-founder & CEO
+4522171196

Experience:

Extensive experience in digital development and sales. Ex-founder of goBundl (aquired by Tia Technology) and former Global Digital Sales Director at Sapiens.

🥦
Nikolaj Mikkelsen
Co-founder & CAO
+4526367676

Experience:

Actuary and business minded innovator. Ex-founder of goBundl (aquired by Tia Technology) and had actuary positions at Sampension and Pensam.

🍇
Magnus Larsen
Co-founder & CTO
+4530228827

Experience:

Global leader of digital development. Ex-founder of goBundl (aquired by Tia Technology) and former Global Digital Development Director at Sapiens.

Become relevant and proactive towards your customers

A fully API-enabled platform that covers you from raw data to fully automated life events
💾  Data Superheroes
🤔  Expect changes
🔁 Recommend products

Safty Data

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Safty Data provides access to data from over ten public registries, empowering your business with comprehensive, up-to-date information, including relevant data variables created through cutting-edge analytical tools and machine learning.
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Safty Life Events

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Safty Life Events tracks significant customer milestones such as home renovations, car purchases, or property acquisitions, allowing your business to proactively address customer needs.
Become more proactive
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Safty Advisor

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By employing advanced machine learning algorithms, our Product Recommender tailors personalized product recommendations enhancing CRM, sales, and digital channels with multi-level insights.
Upsale more products
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Empowered by an innovative board with extensive management experience

Board of directors
Jacob Dahl
Chairman of the board
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Experience:

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Board of directors
Thomas Krogh Jensen
Member of the board
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Experience:

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Board of directors
Hans-Kristian Bjerregaard
Member of the board
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Experience:

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Backed by the most incredible investors

Automate upsales, reduce churn and maintain strong customer relations

"At Lunar, we are happy with our latest business endeavor with Safty, a Danish startup specializing in innovative software solutions. We believe it is important to support Danish innovation and collaborate with local startups like Safty, which bring innovation and technology to the financial sector. We look forward to continuing our collaboration with Safty and leveraging their expertise and innovative approach to provide value for our customers."
Casper from Lunar
Casper Orloff - Data & Analytics Director
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Data accuracy
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Better customer satisfaction
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Improved segmentation
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Use cases

Save 15 minutes per customer call

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Equip your sales teams with comprehensive data and product insights, enabling them to initiate conversations efficiently. With our data layer and recommendation engines, minimize typing and maximize selling time.
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Don’t waste a potential customers time

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Prioritize customer time by swiftly providing accurate quotes. Utilize thorough data profiling to anticipate customer needs upfront, optimizing sales interactions.
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Know when something important changes for your customer

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Stay alert on events that happen in your customers life. We streamline life events and offer them in a realtime setup for you to integrate directly in your CRM.
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